Posts tagged ‘saint laurent paris’

February 13, 2013

Saint Laurent Paris. It’s Weird, Right?

This past week I was browsing through some magazines and just a few pages in, I came across an ad that needless to say took me by surprise.

It happened to be this ad in particular:

saintlaurent

While we all knew that the new head of Yves Saint Laurent was going to be changing the brand to “Saint Laurent Paris” to go back to its original, it still didn’t seem quite real until you see the first ad. Without the “Yves” and the typical letter style logo, it’s different.

I realize that is the point. ┬áHedi Slimane, the new creative head, is┬áhoping to go after the younger, more modern crowd, and that’s great, but was it really necessary? Did you find that the original Yves Saint Laurent line was too old for you? To me it wasn’t old, it was classic. I put it on the same shelf with Chanel, Dior, Louis Vuitton, Fendi etc. who have no age requirement.

What’s your thoughts on the new branding?

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