Saint Laurent Paris. It’s Weird, Right?

This past week I was browsing through some magazines and just a few pages in, I came across an ad that needless to say took me by surprise.

It happened to be this ad in particular:

saintlaurent

While we all knew that the new head of Yves Saint Laurent was going to be changing the brand to “Saint Laurent Paris” to go back to its original, it still didn’t seem quite real until you see the first ad. Without the “Yves” and the typical letter style logo, it’s different.

I realize that is the point.  Hedi Slimane, the new creative head, is hoping to go after the younger, more modern crowd, and that’s great, but was it really necessary? Did you find that the original Yves Saint Laurent line was too old for you? To me it wasn’t old, it was classic. I put it on the same shelf with Chanel, Dior, Louis Vuitton, Fendi etc. who have no age requirement.

What’s your thoughts on the new branding?

Advertisements

Share your thoughts...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: