The NEW Willis Bag

As a child, I grew up with the Coach brand as the only choice if you wanted a good leather handbag. Unfortunately, as I grew up, and got to the age where I started needing a purse, the iconic Coach leather bags were beginning to be a thing of the past. I remember when Coach had a few simple colors to choose from: Red, Navy, Black, British Tan, and maybe a couple others here and there. Those colors were their staples. They had a few styles to choose from and those few colors. That was it. Plain and simple. They focused on quality, and we all know, the more simple the handbag, the more outfits it goes with.

You’ll remember, a few years ago, they started coming out with more canvas styled bags, rather than leather, with C’s covering the fronts, or embellishments of sorts, and crazy colorful prints. They were obviously marketing to a new clientele. I don’t blame them. You’ve got to try new things. They started getting a younger crowd as the younger crowd is the one’s who love flashy bags (most of the time), beat them up and need to replace them more often. It all made sense. They were looking for a higher profit margin and to please the youngins at the same time.

Now, however, it seems, they want to reincorporate some of their original style back in to the brand.  The Willis bag, as I own an old version back from the 1990s, really does last. It was their iconic and bestselling bag of before and now they have done a relaunch of the bag, smartly naming it “the New Willis” bag. The bag can be yours for just $298 in a wide variety of colors or patterns. And I really do applaud them for this move. They were known for their quality and simple elegance; it’d be nice to see a little bit of that back.

Is there any old Coach styles you wish they would bring back? Or are you happy with their current products?


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